Juliann Behling
Ad Campaign - West Elm
Design Objective: To create an ad campaign for West Elm furniture store, specifically targeted at an upscale middle aged Milwaukee audience. The ads were for different magazine ad sizes, and needed to feature different products but convey a cohesive modern look to encourage the viewer to visit their downtown store or the company website.
Design Solution: To incorporate images of clean, modern and sophisticated furniture that display the West Elm lifestyle. Complimentary colors were utilized, along with a sophisticated, yet approachable script font with the tagline, "Your style, defined".
Created: 4 Magazine ads of various sizes
